Privacy Policy


H-LABS Ltd., Kostaki Peev Str. No. 5, 4000 Plovdiv, Bulgaria, Company ID 206565439, VAT No. BG206565439, operates the website www.get-roots.com and processes personal data in accordance with this Privacy Policy and the applicable data protection legislation, including Regulation (EU) 2016/679 (GDPR).

1. Personal Data We Collect

The Merchant collects and processes only the personal data necessary for order processing, delivery of Roots™ products, and communication with customers.

The personal data processed may include:

  • first and last name
  • telephone number
  • email address
  • delivery address
  • information voluntarily provided when creating a user account

These data are not shared with third parties except with courier companies and payment processors when necessary for order fulfillment.

2. Placing Orders – With or Without Registration

2.1. With personal data provided

Customers may place orders:

  • by creating a user account on the website for easier future purchases
  • without registration (as a guest), in which case the data must be entered again for future orders

2.2. Without providing personal data online

Customers may also place an order without submitting data through the website by contacting the Merchant directly by telephone.

3. Right to Withdraw Consent (GDPR)

Customers may withdraw their consent for the processing of personal data at any time, in whole or in part, with future effect.

Consent can be withdrawn:

  • by deleting the account from the “My Account” section (if available)
  • by sending a written request to hello@get-roots.com

Following withdrawal of consent, the account and personal data will be deleted unless the law requires certain data to be retained (for example accounting records).

4. Unsubscribing from Marketing Communications

Customers may stop receiving marketing communications at any time by:

  • using the unsubscribe link included in marketing emails
  • sending a written request to hello@get-roots.com

Unsubscribing from newsletters does not affect transactional messages related to orders (order confirmation, shipping updates, etc.).

5. Payment Cards and Payment Processing

When paying by card, card details are not received, processed, or stored by H-LABS Ltd.

Payments are processed through authorized PCI-DSS compliant payment providers.

Roots™ and H-LABS Ltd. do not have access to card numbers and are not responsible for misuse occurring outside the payment platform.

6. Non-Personal Data

When visiting the website, certain technical data may be collected automatically, such as:

  • browser type
  • IP address
  • number of visits
  • average time spent on the website
  • pages viewed

These data do not personally identify users and are used to improve website functionality and user experience.

7. Disclosure of Personal Data to Third Parties

Personal data may only be shared with:

  • courier companies (for delivery)
  • payment processors (for payment processing)
  • public authorities when legally required

The Merchant does not sell, rent, or share personal data with third parties for advertising purposes.

8. Data Security and Storage

Personal data are stored on secure servers accessible only to authorized personnel.

Data are retained only for as long as necessary for:

  • order fulfillment
  • legal and accounting obligations
  • statutory retention periods under applicable laws and GDPR

9. Data Subject Rights

Every user has the following rights under GDPR:

  • right of access to personal data
  • right to rectification
  • right to erasure (“right to be forgotten”)
  • right to restriction of processing
  • right to object to processing
  • right to data portability
  • right to lodge a complaint with a supervisory authority

Requests related to these rights may be submitted to:

hello@get-roots.com

10. Supervisory Authority

Commission for Personal Data Protection (CPDP)
Address: 2 Prof. Tsvetan Lazarov Blvd., 1592 Sofia, Bulgaria
Email: kzld@cpdp.bg
Website: www.cpdp.bg

11. Changes to This Privacy Policy

The Merchant reserves the right to modify this Privacy Policy at any time.
Any changes will be published on this page and take effect immediately upon publication.

Last updated: 2026