Our Story
After more than 25 years of experience in product development, innovation, and consulting for companies such as Sanofi, Fresenius, Merz Aesthetics, Alexion, Viatris, P&G, Nestlé, and many more, we came to a simple conclusion:
The body doesn’t need 20 separate products. It needs one right formula.
That’s how the idea for Roots™ was born—a supplement that brings together the most essential nutrients into one powerful, complete system.
No fillers. No sugar. No marketing hype. Just science you can feel.
With the help of doctors, pharmacists, and cellular health experts, we created a product that can replace an entire cabinet of supplements.
All in a single sachet.
Roots™ is the result of years of experience, hundreds of tests, and one conviction:
Optimal energy and long-term health can and should be accessible to everyone.
Leadership Team
Founder & CEO • Product Innovation Lead
Hristo Hristov
“The idea for Roots™ came when I realized it was possible to condense an entire cabinet of supplements into a single formula—as long as it was formulated correctly and scientifically.”
With over 25 years of experience in product design, innovation, and strategic positioning, Hristo leads the scientific concept and development of Roots™. He has worked on dozens of international projects for leading global brands and has deep expertise in developing and integrating complex product systems and innovative solutions.
Innovation Advisor • Computational Chemistry & Pharmaceutical Modeling, PhD - ETH Zürich
Dr. Nickolay Todoroff
“When science is applied correctly, the solutions become obvious. Roots™ is an example of a formula designed not by habit, but by logic.”
Dr. Nickolay Todoroff is an expert in computational chemistry and pharmaceutical modeling with a Ph.D. from ETH Zurich—one of the most prestigious scientific institutions in the world. He specializes in developing algorithms for discovering bioactive molecules and advises high-tech teams in the fields of innovation and scientific research.
Chief Scientific Advisor • Clinical & Pharmaceutical Development
Maria Kokudeva
“Every ingredient must have a clear scientific rationale for being included in the product. That is the principle on which Roots™ was built.”
Maria is a pharmacist with a master’s degree and many years of experience in clinical research, pharmaceutical development, formulation, and certification of dietary supplements and medicinal products. Her role at Roots™ involves the scientific formulation of the product and ensuring the highest standards of quality and safety.
Chief Strategy Advisor & Investor
Andreas Deigner
“Truly great products solve complex problems in a simple way. Roots™ is exactly that—an exceptionally complex system, all in one solution.”
With years of experience in product development, developing innovative solutions, and strategic positioning, Andreas has been supporting the Roots™ vision since the early stages of development. His focus is on ensuring that every step and every decision we make is logical, effective, and sustainable.
Roots™ • Ultimate Longevity Blend