After more than 25 years of experience in product development, innovation, and consulting for companies such as Sanofi, Fresenius, Lilly, Merz Aesthetics, Alexion, Viatris, P&G, NestlΓ©, and many more, we came to a simple conclusion:
The body doesnβt need 20 separate products. It needs the right formula.
Thatβs how the idea for Rootsβ’ was bornβa supplement that brings together the most essential nutrients into one powerful, complete system.
No fillers. No sugar. No marketing hype. Just science you can feel.
Rootsβ’ is the result of years of experience, hundreds of tests, and one conviction: Optimal energy and long-term health can and should be accessible to everyone.
Our Mission
To put an end to the chaos of supplements by creating a scientifically backed solution that combines everything you need into a single product.
Our Vision
To make high-performance support for energy, longevity, and health simple, clear, and accessible to people around the world.
Our Promise
Clean formulas, high-quality nutrients, and visible results. No harmful ingredients. No preservatives. No compromises.
Leadership Team
Founder & CEO β’ Product Innovation Lead
Hristo Hristov
βThe idea for Rootsβ’ came when I realized it was possible to condense an entire cabinet of supplements into a single formulaβas long as it was formulated correctly and scientifically.β
With over 25 years of experience in product design, innovation, and strategic positioning, Hristo leads the scientific concept and development of Rootsβ’. He has worked on dozens of international projects for leading global brands and has deep expertise in developing and integrating complex product systems and innovative solutions.
Innovation Advisor β’ Computational Chemistry & Pharmaceutical Modeling, PhD - ETH ZΓΌrich
Dr. Nickolay Todoroff
βWhen science is applied correctly, the solutions become obvious. Rootsβ’ is an example of a formula designed not by habit, but by logic.β
Dr. Nickolay Todoroff is an expert in computational chemistry and pharmaceutical modeling with a Ph.D. from ETH Zurichβone of the most prestigious scientific institutions in the world. He specializes in developing algorithms for discovering bioactive molecules and advises high-tech teams in the fields of innovation and scientific research.
Chief Scientific Advisor β’ Clinical & Pharmaceutical Development
Maria Kokudeva
βEvery ingredient must have a clear scientific rationale for being included in the product. That is the principle on which Rootsβ’ was built.β
Maria is a pharmacist with a masterβs degree and many years of experience in clinical research, pharmaceutical development, formulation, and certification of dietary supplements and medicinal products. Her role at Rootsβ’ involves the scientific formulation of the product and ensuring the highest standards of quality and safety.
Chief Strategy Advisor & Investor
Andreas Deigner
βTruly great products solve complex problems in a simple way. Rootsβ’ is exactly thatβan exceptionally complex system, all in one solution.β
With years of experience in product development, developing innovative solutions, and strategic positioning, Andreas has been supporting the Rootsβ’ vision since the early stages of development. His focus is on ensuring that every step and every decision we make is logical, effective, and sustainable.
Rootsβ’ β’ Ultimate Longevity Blend